Angie Hofelich, Neighbor

After a background in insurance for Metlife then a stylist in New York and Cleveland, Angie served as a senior regional manager for L’Oreal Professionnel based out of New York covering 11 states for seven years.

In April 2008, Angie Hofelich founded VANITYLAB Salon.Spa.Shop offering personalized service with a city edge and an apothecary approach to hair care. VANITYLAB is the 2009-10 winner of “Best of the West” salon voted by West Shore Magazine for and “Best of the Best” Salon Winner Nationally for 2009 by The Industry Source Magazine.  The salon is currently dubbed as one of the 25 Coolest Places in Cleveland 2011 by Cleveland Magazine.  Services include a range of unique salon offerings such as Style Mapping consultations, a “color bar” where the stylist mixes hair color and a brow lab.

The VANITYLAB launched Sparkle Jewelry, the largest collection of locally made jewelry in the greater Cleveland area which sits inside VANITYLAB.  With helping the local economy and giving back locally in mind, a portion of Sparkle proceeds benefit The Gathering Place (www.touchedbycancer.org).  Since its launch, Sparkle has become a distributor to other salons in the greater Cleveland area and each piece comes with a dedication card where a cancer survivor or lost one can be honored on the Dedication Wall online at www.sparklelocal.com.

Working to help salons achieve success with their business and marketing initiatives, Angie conducts seminars and consults nationally for distributors, manufacturers and independent salons.  Through consultative coaching with sales teams around the country, she is able to help more distributor sales consultants make a difference for all their customers.

With a passion for great customer service and art, Angie and the team have been in local and national publications for beauty editorials, local and national press, television & featured in the book, “The Rules of Woo” for outstanding customer service for clients.

Angie has served on the Board of Directors for Girls with Sole, on the Key4Women Board and is also an Advisory Board member for the YMCA.

Angie has created the local network of independent salons “Velvet Rope Salons”.  This group meets and shares best practices on salon business, offers round table discussions and collective charity work.  The network currently consists of up to 10 salons in the northeast Ohio market.